A new Facebook campaign out of Anomaly London for Converse adds a twist to the social shopping experience. The Made by Facebook app, an extension of the brand's "Create" campaign, appears as if it is going to let fans design their Converse, sell them to friends and even open their own storefronts.
According to Anomaly CD Nathan Cooper on his Rubbishcorp blog, many companies do "social shopping" on Facebook by simply dropping their shops onto the platform and not bothering to engage users as possible salespeople for the brand.
Converse has millions of fans, plus a Create platform that lets them design their own shoe. "So what if you were to enable people to sell the shoes they design to their mates on Facebook in return for stuff, like free shoes?" Mr. Cooper writes.
Converse is recruiting fans to try the experience.