sara's media: October 2011

Friday, 28 October 2011

The lack of a goal is the lack of a plan.

SPOTIFY: The Flavourhood Campaign

Spotify is a relatively new, free online music streaming service but its popularity is growing fast and marketers have already caught on to this fact. If you’re a Spotify listener you may have heard that McDonalds have just run a 4 week competition called: The Flavourhood. Each week Spotify users submit their favourite tracks for a different themed playlist with the hope of winning the chance of tickets to a gig of their choice.

There are 4 playlist categories:

The Big Mac, Big Track Playlist – with a selection of users biggest tracks of all time
The Sausage & Egg McMuffin, Morning Mix – with users’ favourite morning tunes
Chicken Mc Nuggets, Little Moments of Greatness – with users favourite pop classics
The Mc Flurry Mix – with users coolest chill out tracks

The most popular tracks are then published at the end of the week on: www.theflavourhoodonspotify.com where users can listen to through Spotify. The campaign is a combination of advertising, social media and online PR – but the success lies in the fact that the audience are being targeted as part of their online life.

Thursday, 20 October 2011

Oreo Elevator

Social media marketing=more sales

Consumers who follow brands on Twitter are more likely to buy and recommend those brands’ products, according to a new US study.

This is the latest study on social media marketing by Constant Contact and research firm Chadwick Martin Bailey – the two companies recently carried out a study on Facebook.

The Twitter study analysed the behaviour of 1,491 consumers ages 18 and older throughout the United States. It revealed that more US consumers are turning to Twitter to connect with their favorite brands: one-third of brand followers surveyed reported interacting with brands more this year than they did last year.

“Similar to what we saw in our previous study of behaviour on Facebook, the quality of relationships between brands and consumers on Twitter is high. Consumers are selective as to which brands they follow, but they are extremely loyal to those that they do follow,” says Mark Schmulen, general manager of social media, Constant Contact.

Shmulen also urges brands to connect with social media audiences in the right way. “For brands, simply broadcasting content and talking at consumers doesn’t fly anymore… They don’t just want to hear from brands; they want to be heard and acknowledged by the real people behind the brands. More than ever, marketing is about building relationships, and Twitter is a great channel for this type of two-way interaction.”

The study also revealed that Twitter’s role as a social-media marketing tool is still evolving. Nearly half of those who reported using Twitter have been doing so for less than a year, and a third of brand followers reported using the tool to connect with brands more than ever before,” says Kristen Garvey, vice-president of marketing, Chadwick Martin Bailey.

“It’s also important to realise that consumers are selective – they really want the inside scoop about the brands they follow. Social media platforms like Facebook, and increasingly Twitter, offer companies an opportunity to listen, learn, and engage.”

http://www.dma.org.uk/news/social-media-marketingmore-sales

What is the BRAND?

We persist in seeing a BRAND as the external image of a company. Instead, we must learn that branding goes straight to the heart (and comes straight from the heart) of an organisation.

So What is a BRAND?

A BRAND is something that you care about.

A BRAND is something that you matters.

A BRAND is something that you will stand for.

BRANDING IS ABOUT MEANING, NOT MARKETING.

IT IS ABOUT DEEP COMPANY LOGIC , NOT FANCY NEW LOGO