Spotify is a relatively new, free online music streaming service but its popularity is growing fast and marketers have already caught on to this fact. If you’re a Spotify listener you may have heard that McDonalds have just run a 4 week competition called: The Flavourhood. Each week Spotify users submit their favourite tracks for a different themed playlist with the hope of winning the chance of tickets to a gig of their choice.
There are 4 playlist categories:
- The Big Mac, Big Track Playlist – with a selection of users biggest tracks of all time
- The Sausage & Egg McMuffin, Morning Mix – with users’ favourite morning tunes
- Chicken Mc Nuggets, Little Moments of Greatness – with users favourite pop classics
- The Mc Flurry Mix – with users coolest chill out tracks
The most popular tracks are then published at the end of the week on: www.theflavourhoodonspotify.com where users can listen to through Spotify. The campaign is a combination of advertising, social media and online PR – but the success lies in the fact that the audience are being targeted as part of their online life.
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