We persist in seeing a BRAND as the external image of a company. Instead, we must learn that branding goes straight to the heart (and comes straight from the heart) of an organisation.
So What is a BRAND?
A BRAND is something that you care about.
A BRAND is something that you matters.
A BRAND is something that you will stand for.
BRANDING IS ABOUT MEANING, NOT MARKETING.
IT IS ABOUT DEEP COMPANY LOGIC , NOT FANCY NEW LOGO
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