IKEA has created an interactive app on YouTube that renders a personalized 3D mockup of a bedroom based on the user’s Facebook data.
The YouTube video begins as an advert within a typical YouTube video, and then the app takes control and the user can login with their Facebook account. The app then generates a personalized bedroom based on the user’s Facebook data and living situation, incorporating clickable IKEA items, and pulling images from their photo albums to populate frames hanging on the walls.
An IKEA survey showed that over 2 million people live their lives at home, and they felt that each person’s bedroom should reflect their personality, taste and lifestyle. In reaction to this, IKEA UK created the personalized 3D bedroom app is part of their ‘Go Happy To Bed’ advertising campaign.
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