Aimee Groth, Editor of Business Insider, speaks to Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York, about the future of television and the nature of social media and its place in advertising campaigns. “Social media is certainly changing the advertising landscape - and some companies are handling this shift better than others. Beer companies, for one, are dominating. People are out drinking, and they’ll respond quickly on Twitter”, says Williamson.
If you want to see the video this is the link:
http://www.sisomo.com/sisomo/article/the_changing_landscape_of_advertising/
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