Lots of Apple consumers carry a bit of shame over their seemingly illogical willingness to do silly things like, say, wait in line to pay Apple an exorbitant amount for a new phone. But rivals struggle to capitalize on that shame, regularly falling flat in their attempts to out-clever Apple. Samsung's new ads, however, capture the absurdity of fans' blind devotion to all things Apple. They were created by 72andSunny in Los Angeles, the same agency behind these Benetton ads. And here's the Facebook page for "Stop Waiting," created by Deep Focus.
Best lines:
"I could never get a Samsung. I'm creative."
"Dude, you're a barista."
http://adage.com/article/digital/samsung-galaxy-campaign-brilliantly-slams-iphone-fanboy-culture/231194/
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